What is print design?
Print design is a form of visual communication and a subfield of graphic design that is used to market brand information to the public. A design is considered printed when it takes physical form on mediums such as stamps, seals, stickers, newspapers, magazines, or other forms of printed materials.
Print design is a popular way for marketers and businesses to share their messages. Before the rise of digital media, traditional advertising depended largely on print design because consumers were likely to read or use print materials in their daily lives. Other forms of media have grown, but print design can still be valuable for companies.
What are the advantages of print design?
Print design can be overlooked and underrated as the digital age affects every industry. Even with the rise of digital advertisements, print design remains a traditional, effective, and proven way to communicate information. The advantages of print design include providing tangible and portable collateral, reaching members of your target audience who aren’t on the internet, establishing credibility, and demonstrating your business’s wide reach.
Businesses targeting an older audience have found that print design is essential, and businesses targeting a younger audience have found that print design helps demonstrate authority and classiness. Overall, print design can provide your businesses significant benefits.
What are the types of print design?
Print design comes in many forms and is displayed in many mediums. The most common print design materials today include magazines, clothing and apparel, newspapers, posters, banners, billboards, brochures, shopping bags, book covers, calendars, greeting cards, and signage.
Print design has a reputation for being a relic of the past. But businesses that take a holistic view are able to see that print design is still a common and valuable form of advertising.
What is the cost of print design?
Print design isn’t easy and high-quality print design won’t be cheap. Whether you want a full-blown billboard or an elegant magazine, the price range of print design services depends on the scale and on the medium required. The price ranges of different types of print design services vary.
- Banners cost between $200 to $400
- Business cards cost between $150 to $250
- Book covers cost between $800 to $2,000
- Magazines with more than 60 pages cost between $7,000 to $13,000
- Brochures cost between $270 to $700
- Postcard design costs between $200 to $1,000
- Flyers cost between $200 to $800
Consider your business and determine what type of print designs you need. Some print design services are more expensive than others, so choose the right kind for your business.
How should companies choose a print designer?
When hiring a graphic designer, your company should consider experience, attention to detail, expertise, and the designer’s process management.
- Experience will tell you which designers have an excellent track record and an extensive portfolio.
- Attention to detail is an essential quality for a successful designer. Professional designers know how to adapt and adjust their style accordingly to their clients’ specific requests.
- Expertise is important because not every designer is fully equipped to handle print advertising. Make sure that your designer has a strong, documented history of print design.
- Process management is how designers work, the technology they use, and the methodology that guides their decision-making. Vet your designer’s process management to make sure you are working with an effective professional.
If you need print design services, be sure to focus on any potential designer’s experience, attention to detail, expertise, and process management.