50 Market Research Firms in Houston

How do you hire a market research company in Houston for your business? To find the right company, follow these steps:

1. Review your market research firm’s methodology. Depending on what question you’re trying to answer, your partner may recommend focus groups, surveys, social media listening, interviews, field trials, or competitive analysis. Each strategy has strengths and limitations.
2. Look for a custom solution. To ensure your market research firm will provide valuable information that can help you reach your business goals, look for a partner willing to adapt its processes and use different methodologies to fit your needs.
3. Ask references how the data brought value to their company. By asking former clients how their partner helped them create a more effective marketing strategy, you can get a better understanding of what your end result will be.

With hundreds of market research firms to choose from, how do you get started? Our list of the best market research firms includes client reviews, minimum project size, team size, specialty services, and client focus. Define the services you need, project goals, and budget to begin narrowing your choices.