100 Digital Marketing Companies

What Is Digital Marketing?

Any marketing method that uses digital devices to deliver its messaging and measure its effect is classified as digital marketing. Digital marketing can take many forms, which include:

1. Online video
2. Display ads
3. Social media posts

There are relatively few similarities between digital marketing and traditional marketing and many experts consider them to be completely different industries. One key difference is the variety of different types of digital marketing that practitioners need to be proficient in to do it properly.

What Are the Different Types of Digital Marketing?

There are 6 different types of digital marketing: SEO, PPC, social media marketing, email marketing, and mobile marketing.

1. Search Engine Optimization (SEO): the process of helping a web page rank higher on browser search engine result pages, such as Google search results.
2. Pay-Per-Click (PPC): paid advertisements that promote search engine results.
3. Social Media Marketing (SMM): any marketing effort conducted on a social media platform such as Facebook or Twitter.
4. Content marketing: promotes brand awareness through storytelling and information sharing.
5. Email marketing: promotes marketing campaigns with targeted and personalized emails to a targeted audience.
6. Mobile marketing: marketing materials that are built specifically to be viewed and interacted with through mobile and tablet devices.

Your business should be familiar with each kind of digital marketing so you select the right marketing strategy for your marketing goals and needs.

Why do small businesses need digital marketing?

Your small business can get several benefits from digital marketing, such as customer interaction, global reach, and analytics.

1. Customer interaction: Because of the nature of the online world, customers have the ability to let companies know what they think of a specific advertisement.
2. Global reach: The internet eliminates physical borders, allowing small businesses and their services to be seen by people all over the world.
3. Analytics: Every interaction on the internet can be measured, giving companies a better idea of what their customers actually want or need and who their customers really are.

Your business should weigh the benefits of digital marketing before creating a digital marketing strategy.

How much does digital marketing cost?

Digital marketing costs are usually cheaper than their traditional counterparts but more varied. The exact cost of digital marketing depends on a number of factors, which include:

1. The objectives of the marketing campaign
2. How long the campaign will last
3. The size of the business at the beginning of the campaign

Small and medium enterprises (SMEs) should expect to invest 10-20% of their revenue in digital marketing. Rough estimates for the cost of the three most-used digital marketing types are as follows:

1. SEO: $1,000-$7,500
2. SMM: $4,000-$7,000
3. PPC: $9,000-$10,000

The varied cost of digital marketing means your business should be able to find digital marketing services that are affordable.

How do you choose a digital marketing agency?

There are several factors businesses need to consider when choosing a digital marketing agency, such as your business goals and objectives; the online marketing agency’s speciality, and client reviews.

1. Objective: The business needs to know what they want to achieve with the campaign.
2. Specialty: Agencies often have a specialty which lies at the core of their business. Choose a specialty that aligns with your business objectives.
3. Reviews: Read the comments and feedback that other companies left for prospective agencies to get an idea of how they work.

By choosing the right digital marketing agency, your company will be more likely to find digital success.