100 Advertising Agencies - Hire an Ad Agency

Advertising is the process of informing the general public about your business’s products or services. Advertising ideally is the first point of contact between your company and its customers.

The two main types of advertising are traditional advertising and digital advertising. Both traditional and digital advertising encompass a host of advertising strategies.

The cost of advertising depends on the platform used and the goals of the advertising campaign. Traditional advertising is commonly much more expensive because of the labor and materials that go into producing and disseminating it. Print advertisements are more expensive as they grow in page size. Typically, print advertisements cost between $500 and $20,000, though it can cost more than $500,000 for some magazine advertisements.

The cost of radio and television advertisements depends on the length of the ad and the market it is placed in. A 30-second radio ad can cost between $900 and $8,000, depending on the market. A 30-second local television advertisement usually costs between $5 and $10 per 1,000 views; a 30-second national advertisement will cost more than $100,000.

Digital advertising costs are usually cheaper but more varied. For example, a small business can expect to run a full Google Ad campaign for $9,000-$10,000 per month.

Your company should consider several factors when choosing an advertising medium. Typical considerations include:

 

1. The nature of the product or service being advertised
2. The market and audience your business wants to target
3. Your business’s advertising objectives and goals
4. The cost of each potential advertising medium
5. The advertising mediums and strategies used by your competitors.

There are several methods your company can use to measure the effectiveness of an advertising campaign, including:

 

1. Pre- and post-testing: Pre-testing is the measure taken before advertising material is sent to specific media. Post-testing includes measures taken after advertising is published.


2. Commercial and sales testing, which are the communication tests that measure how well the intended audience understands the messaging. Sales tests are metrics-based measurements to see how much of an effect the ad has on your company’s bottom line.


3. Message and media tests: Message tests involve measuring if consumers understand the intended messages of the advertising material. Media tests seek to measure if a specific media channel is effective at delivering your message.