Why Responsive Design is Necessary for Business Success

Every website is unique, and each requires different features for its success. For example, an ecommerce website may need inventory features to keep track of each item, whereas a restaurant site may deem inventory tracking features useless. However, there is one website feature that is universal: No matter what type of business you have, your website needs to be responsive. Here’s why.

What is Responsive Design?

Responsive Design is a mobile-friendly, Web design approach that enables websites to adjust seamlessly to the mass variety of screen sizes on the market. In short, responsive Web design recognizes the device a user is on and automatically reformats the design layout to give the user an experience best suited to that specific device.

Why is Responsive Design important?

According to recent mobile usage statistics, 46% of people using mobile devices report having problems viewing a static, non-responsive website, and 44% claimed that navigation was difficult on smaller devices. Poor user experience is a big problem when it comes to your online conversions. Why? Because if a website visitor has trouble seeing the information they came there to find, how can you expect them to trust your business, let alone purchase your product or contact you? A responsive design fixes these mobile user experience problems, allowing users to easily interact with and convert on your website.

How does responsive design help businesses?

It Provides a Good Mobile User Experience

User experience determines how visitors consume your content, how long they’ll stay on your website, and whether they’ll convert. Thus, the goal for any good Web designer is to give the user the best experience possible. Because there are so many mobile devices out on the market, you need a smart website that will adjust, no matter the screen size. Responsive Web design optimizes user experience and creates a seamless cross-channel Web experience.

It Improves Your Mobile SEO Rankings

Because Google accounts for 93% of organic search traffic worldwide, it’s important to optimize your website for Google search engines in order to keep your traffic high. On April 21, Google rolled out their Mobile Friendly update, which made mobile-friendliness a ranking factor in mobile searches. Aside from the obvious, aesthetically-pleasing, advantages of Responsive Web design, Google prefers responsive design for other reasons. For starters, it’s easier for Google bots to crawl and index one responsive website, as opposed to a website with a desktop and mobile version. Having a desktop and mobile version of your website creates duplicate content issues, which is a big SEO problem. Google is also highly focused on improving a user’s search experience. Because it is frustrating for a searcher to land on a link where they must zoom and scroll, Google ranks sites that provide a positive and convenient experience higher than those who do not.

It Saves Your Business Time & Money

Though setting up a responsive site may cost more upfront, it will save you money down the line. Just like Google doesn’t want to see two versions of your site, you shouldn’t either. Two sites are harder to maintain than one, and also much more expensive. Separate sites require independent content strategies and separate maintenance. Responsive Web Design avoids this hassle and also allows for future content updates to be done in one place. Speaking of the future, the world of technology is ever-changing. Why not plan ahead? Responsive design is flexible and will adapt to future devices that enter the market.

Are you ready to go responsive?

Responsive Web Design is no longer a trend. No matter your business, product, or location, you need responsive design in order to stay competitive. For examples on excellent responsive design, check out the design work from these Top Design Firms:

Lounge LizardOld City Press & Co. •Blue Fountain MediaXplode Marketing