What types of videos can you use for your business?
The most common types of business videos are product videos, explainer videos, onboarding videos, testimonial videos, promotional videos, and social videos. Through various stages of research, businesses discovered the effectiveness of using videos to achieve their various goals.
- Product videos help businesses show-off new products, explaining its features, benefits, and how it all works.
- Explainer videos are related to product videos but extend their scope to include how to solve problems related to the product and provide helpful tips for a better experience.
- Onboarding videos can be shown to new company employees or new consumers.
- Testimonial videos are meant to show the positive impact the business has had on customers. They often feature people from outside the team sharing their experiences with the product or the company itself.
- Promotional videos are meant to spread awareness and provide a brief explanation on an upcoming event that the business is hosting or participating in.
- Social videos are meant to be shown on social media platforms such as Facebook, instagram or YouTube. They’re meant to quickly build brand awareness or introduce the product as users scroll through their feed.
Each video type can have a significant positive impact on your business.
How do you make a video for your business?
Video production is a detail-oriented process. Everything from the angles to the music must be taken into account. When beginning the process of creating a video, a business should:
- Partner with a video production group that has the experience and knowledge to quickly put together the necessary elements of producing a video.
- Define goals for the video’s existence so that all stakeholders understand the value the video is eventually supposed to provide.
- Settle on the story so that the production team knows how to deliver the story in a way that engages interest.
- Decide the medium where the video will eventually be shown.
Producing a video can become a costly endeavor. Make sure your team does it right the first time.
How much does video production cost?
Video production can cost anywhere between $1,200 to $50,000 depending on the factors involved in its creation. The equipment, video length, video style, scripting, directing, locations, transportation, accommodations, team size, post-production labor, actors, and market research can all contribute to the cost of a single project.
Video production is a time consuming process. It is best to move through each step as efficiently as possible in order to get the most value out of your investment.
What does the video production process look like?
The video production process can be broken down into pre-production, production, and post-production.
- Pre-production is where planning for the video occurs. Scripting, budgeting, timeline management, location scouting , and auditioning all happen during this stage.
- Production involves the actual filming of the video. All of the actual material featured in the video is created at this time.
- Post-production is the stage that stitches together all of the materials created during production. Editing, music selection, and reviews all go into this stage.
While some productions prefer to keep some aspects of their process flexible, this is the general outline of the video production process.
How do you hire a video production company?
Every production team has its own strengths and weaknesses. Help your business find the best video production partner by reading reviews, choosing a specialized team, and inquiring about the video process.
- Read reviews, because the judgments of former partners and clients provide the most unbiased sources of information on the quality of a team’s performance.
- Choose a specialized team, because while production teams offer all-around services, they most likely have a specialization. Make sure that the team’s strengths align with your goals.
- Inquire about their process by partnering with a team that lets you get involved with their process. Video production is fluid and knowing where and what changes can be made is vital to maintaining the vision of the video.
Ensuring that you and the video production team are on the same page is the most important element in creating a successful video.