100 Packaging Design Companies

What is packaging design?

Packaging design refers to the process of creating an exterior design for a particular product. The process includes making specific decisions regarding the material, colors, imagery, form, font, and container packaging the product. The goal is to create an end-product that is suitable for marketing, is in line with the company’s branding, and keeps the product safe and secure.

Packaging designers are responsible for enhancing and ensuring consumers a great experience with the product. Generally, packaging design encompasses vast, creative, and dynamic fields. Oftentimes, people refer to packaging design as the forgotten or most overlooked marketing medium.

What are the advantages of packaging design?

Because of its goal to enhance product experience, packaging design provides significant perks for both companies and consumers. Here are some of the notable benefits brought by exemplary packaging design.

1. Helps products stand out from the rest of the competition. Since there are countless items on a store’s shelf, great packaging designs help products attract customers.
2. Packaging design reinforces marketing and branding efforts.
3. Packaging design helps businesses organize their products.
4. Packaging designs help protect your product.
5. Transparent information helps consumers learn more about your product, especially if it's new.

At the end of the day, no matter how good your product is, strong or weak package design is likely to boost or sink your sales.

What are examples of packaging design?

Packaging design takes into account different materials such as boxes, polybags, paperboards, stickers, plastic boxes, and more. Other examples of packaging design include:

1. Shoe boxes
2. Clothing line paper bags
3. Cereal boxes
4. Liquor bottles and soda cans
5. Perfumes and fragrances
6. Coffee bean bags
7. Scented candles box and glasses
8. Chocolate wrappers and boxes
9. Canned and processed goods

When you look at most major retailers, you can easily differentiate their products just by looking at their packaging design. Companies should take into account how they want to be recalled and recognized by their consumers when designing their packaging materials.

What is the cost of packaging design?

Just as with any other services, packaging design price ranges can vary depending on the product, complexity, budget, quantity, and timeframe of the product. On average, packaging design concepts can cost anywhere from $300-$18,000.

Additional costs such as copy, imagery, and typography can add to the end costs. Original illustrations and photographs often add about $3,000 to $15,000, according to industry standards. Plus, making thousands or even millions of copies of your packaging design can result in paying substantially more. Certain products are more expensive to package because they require more material, so the cost of packaging design is difficult to predict.

How should companies choose a packaging designer?

If packaging design will play an important role in your marketing and sales, finding a credible packaging designer is crucial. First, packaging designers must have extensive experience in creating dielines and prototypes to help their clients have a complete understanding of what the design process will entail. Dielines refer to the package template required to ensure proper layout for a printed product. Dielines show the cut lines and folds of a package in printed form, so package designers should be able to create and present dielines.

Designers must also have strong portfolios that showcase their previous work, flexibility, creativity, and attention to detail. Another significant factor to consider is the designer’s knowledge of the specific market and consumer trends. Designers should be aware of current trends but also have a grounding in traditional and timeless design principles.