5 Abstract Logo Examples To Use As Inspiration
It’s up to logo designers to identify how to represent relevant values and concepts visually without requiring a concrete image to communicate their message. In turn, viewers then interpret the final abstract symbols to develop their own ideas about the business. For effective abstract logos, both the designer’s intention and the viewers’ interpretations are aligned.
Aligning design intentions with audience perceptions is no easy task. Companies may desire the contemporary, sleek stylings of an abstract logo but are hesitant to risk communicating ineffectively with audiences. When ideating on abstract logos, it can be difficult to know where to begin.
In any logo design project, it’s helpful to have inspiration. Doing some research before diving into your own process will help you identify logo elements you enjoy while educating you on how other companies worked through challenges while developing their own abstract logos.
Here are 5 modern abstract logo examples that accurately portray key elements of company brands.
5 Abstract Logo Examples
The Airbnb logo may appear to be completely abstract, but it actually combines several meaningful symbols that strongly represent core values of the business.
The logo itself appears to be an abstracted heart shape. The Airbnb brand guidelines indicate that the logo was carefully designed to showcase symbols for people, places, love, and the letter “A” in a single shape.
Source: The Branding Journal
As a company aims to compassionately connect people with places to stay, Airbnb’s symbol choices for the logo are apt. The final logo communicates what is important to the brand without needing to concretely explain each concept.
Not only has the brand achieved a modern, simple logo that’s well suited for the digital space, it's also ensured that key elements of the company’s services are visually represented.
Spotify is known for providing streaming services to consumers, boasting an extremely wide variety of music and podcasts. The brand’s simple, abstract logo concept effectively portrays its core services with just a few shapes.
The brand mark features three stacked lines of increasing lengths all contained in a circle. The mark along with its green and black brand colors are recognizable to many.
Source: Spotify Newsroom
This simple logo evokes many of the core tenets of Spotify’s platform. The three lines tie to both the digital nature of the streaming service and the auditory products they deliver to users.
However, the concept behind the logo extends to the desired reaction of consumers. According to Collins, the agency that designed the brand mark, the image symbolizes the “burst” of emotion one feels during the moment in which they connect with a song.
With an abstract logo that effectively captures the full experience of their platform, Spotify has been able to set the standard for the digital audio streaming market.
While many companies have started using abstract brand marks in the recent past, energy giant BP was an early adopter of the trend.
First seen in 2000, BP’s logo features bursts of white, yellow, and green configured in a manner that closely resembles the sun.
Dubbed the Helios by the company, this image has a great deal of meaning behind it despite a lack of complexity. Its depiction of the sun connects the brand’s identity to the greatest natural source of energy while providing a warmth not typically associated with oil and energy companies.
The interlocking shapes within the logo provide an additional message. At the time of its launch, BP had completed a number of mergers and acquisitions. With different parts uniting to form a cohesive image, the logo communicated to employees an overarching desire to come together and deliver a high-quality product under the BP name.
The Helios has remained unchanged for over 20 years, a testament to its success from both an internal and external standpoint.
Like energy, financial services can seem daunting to consumers. Yet, through its logo, Robinhood works to accomplish its mission of using technology to eliminate commission fees and encourage everyone to trade in the stock market.
The logo features a green feather silhouette. The negative space within the silhouette makes the shape of an upward arrow.
Each aspect of the logo is intentional. The feather ties to the English folk hero who, in line with the company’s goal, dedicates his life to leveling the playing field between the rich and poor. Additionally, the arrow represents the gains individuals can make through commission-free stock market trading.
Even the shade of green that Robinhood uses is deliberate. Alex Bond, a senior product manager for the firm, notes that the use of a bright green evokes the traditional symbol of market gains while remaining non-threatening. This helps them connect with a younger audience than their competitors.
With its meticulously-crafted brand mark in tow, Robinhood has been able to amass an army of consumer investors and disrupt the financial services market.
While it’s only existed in its current form for a little over a decade, the Pepsi Globe is an abstract logo that incorporates many years of tradition for the well-known soft drink brand.
The globe is made up of red and blue halves separated by a white linear figure.
The logo is rooted in a World War II rebranding effort, when Pepsi incorporated blue into its red-and-white color scheme to elicit feelings of patriotism from its customers.
The globe itself originated as a bottle cap with the word “Pepsi” in the white space in 1962. After several logo redesigns simplified the cap shape into more of a circle, “Pepsi” was finally removed from the white space in 1991 to create the globe.
With its current form solidified in 2008 by the Arnell Group, the Pepsi Globe has a much deeper meaning than its simple appearance might indicate. In addition to its patriotic color scheme, the globe’s white area is designed to resemble a smile while its upturned direction symbolizes a commitment to innovation. The positioning of each shape within the globe is derived from the Golden Ratio.
Years of marketing effort have come together in the Pepsi Globe to create an abstract brand mark ripe with symbolism.
Abstract Logos Represent Company Core Values
By strategically building an abstract logo, businesses can employ modern design trends while visually reflecting key product differentiators. As businesses seek inspiration for uniting contemporary design with their individual core values, they should look to successful companies with established abstract logos for best practices.
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