5 Graphic Advertising Tips
Graphic advertising uses high-quality visuals to make ads stand out and appeal to customers. Follow these tips to create eye-catching ads.
Advertising is all about catching your audience’s interest, appealing to your customers, and leaving a lasting impression.
Stunning visuals are key to making your ads stand out. By partnering with a graphic design company that can partner with your advertising team, you’ll create more effective ads.
Here are a few tips to help you create graphic ads that are sure to increase your conversion rate.
5 Graphic Advertising Tips
- Use 3D elements
- Focus on your typography
- Keep it simple
- Create visual hierarchy
- Use branding materials
1. Use 3D Elements
Recently, 3D graphic design has been trending because it stands out. As such, more and more graphic designers are adding 3D elements to logos, typography, website graphics, and more.
Recently, one digital billboard has been gaining a lot of buzz in Japan for its hyper-realistic 3D effects. The 864 square foot LED screen features a 3D cat advertisement. The cat moves around and can be seen waking up, walking around, and watching people as they pass by.
The effect was so stunning that it was featured on several news stations and has been viewed over 50k times on YouTube.
By adding 3D elements, such as shading, highlights, overlapping, and size changes, designers know they can capture their audience’s attention and leave a lasting impression.
On top of that, 3D graphics are perfect for multimedia advertising. Businesses can use them to create animations for television ads, social media videos, or even create engaging elements on their website.
2. Focus on Your Typography
Typography is more than just lettering. By adjusting the font, size, and color of your text, you can create a unique look and feel for your ads.
This can help you promote your brand values, making your platform more memorable.
Typographic ads are a great way to communicate with our target audience and portray your brand. Using eye-catching fonts and colors, companies can clearly communicate their message without sacrificing style.
This advertisement for a barbeque event broke barriers by completely changing up how they created their typography. Instead of relying on a basic font, they used meat and sauce to spell out their advertisement.
It’s a fresh and creative way to get their audience’s attention while clearly stating what the ad is for. No one will be going to this event without plenty of room in their stomach.
3. Keep it Simple
It’s easy to overwhelm your audience by adding too much information on one page. Too much text, for example, is unappealing, difficult to discern, and takes too much time for your audience to understand.
Instead, focus on creating a simple design that highlights the most important information. Use graphics to catch your audience’s attention and add the bare minimum of what your audience needs to know. Don’t be afraid to use whitespace.
This LEGO ad is as simple as it comes: one lego appears in the middle of a blue LEGO base.
With the simple word “imagine” in the bottom left corner, next to the LEGO logo, the designer allows audience members to interpret the rest.
Since the brand is so recognizable, and people know where to get it, they don’t need to add any more context to get their point across — LEGOs let kids build whatever they want.
4. Create Visual Hierarchy
Visual hierarchy is a graphic design concept that focuses on arranging elements so they stand out. For example, a retail company would want to emphasize their brand name or a new product that they’re launching.
There are several ways to create visual hierarchy in your graphic ads. For example, you could:
- Enlarge your most important elements to make them stand out
- Place the most important information at the top or center of the ad
- Use whitespace to draw your audience’s eyes to a certain spot
- Use bright colors that pop
Check out how Azuza created visual hierarchy in their ad:
The large image is the first thing to catch the audience’s eye. After that, they’re likely to see “Up to 25% off” next. These two elements work together to grab the audience’s attention and get them to learn more about what is offered.
The brand name at the top helps potential customers remember where they will be redirected, while the “Shop Now” link is a call-to-action that encourages people to visit the brand’s website.
5. Use Branding Materials
Brand elements, such as your logo, company name, colors, and typography, are what distinguishes your business from your competitors.
Graphic advertising is all about highlighting these elements and creating a memorable impression. Using these elements, you can expand brand awareness and increase the likelihood that potential customers will return.
Graphic Advertising Will Catch Your Audience’s Attention
Graphic advertising is when advertisers partner with graphic design companies to create visual elements that make their ads pop.
Graphic ads that include 3D elements and stunning typography can attract viewers. At the same time, it’s important to convey the most important information, so simple designs and visual hierarchy are important.
Finally, you must use brand elements so potential customers begin to associate your brand with those elements and are more likely to remember your brand. With increased brand awareness, they are more likely to purchase your products or services.