Analysis of recent ads from Nike, ThirdLove, Savage X Fenty, and Olay reveals that brands must first understand their target market before focusing on diversity and inclusion when creating successful inclusive marketing campaigns. Pallah Burdis, founder of mental wellness business... READ MORE >>
Companies benefit from prioritizing diversity and inclusion in their marketing strategies, according to new survey data. Consumers are more likely to purchase from brands when they see themselves and their values reflected in advertising campaigns. At some point in the... READ MORE >>
What qualities of a logo will make it qualified to be a top logo design? After polling numerous logo creators, digital marketing agencies, and design firms, one thing that they can agree on is that all of the best logos... READ MORE >>
Every week, dozens of agencies reach out to us at Top Design Firms to get their web design company ranked on our site. So you can just imagine how many website development companies, branding companies, mobile app companies, and digital... READ MORE >>
A logo is the organization's face that customers identify with. Furthermore, it brands and markets a business. When designing a logo, you can either use professional graphic design softwares such as Illustrator, CorelDraw among others. The other options are by... READ MORE >>
The right marketing strategy is very important for the success of any business. It seems like a fairly simple topic, but it is broader than you think. Hit the Google button and you will be surprised to see how many... READ MORE >>
Deciding to partner with a web design agency is an exciting moment for businesses. You’ve gone through the process of “weeding out” other companies to find the one that best aligns with your vision and website needs. But for some... READ MORE >>
Google unveiled its first algorithm for search engine optimization in the year 2000, and a new world of opportunity opened up. Fast forward nearly 20 years; modern technology has adapted and upgraded at lightning speed. The basic premise of SEO... READ MORE >>
It’s 2019, and the question is no longer whether or not you should be doing social media; it’s how you can choose the best social media strategy to meet your objectives. With so much information available and so many self-proclaimed... READ MORE >>
With 2019 halfway through, if you haven’t already assessed your company’s website design and development, this is the perfect time to do so. Outdated, dull designs and clunky user experiences are a fast track to lowered conversion rates and stalled... READ MORE >>