Top Design Firms Blog

What does digital media offer that tv advertising does not? Digital media allows companies to better target customers and track results.

Brand insights help businesses understand how their companies fit in their marketplace and meet consumer needs.

A brand evolution entails small changes to a company's logo or messaging – not a full rebrand. See brand evolution examples from Pepsi, Starbucks & Vogue.

Internal branding strategies play a crucial role in driving business success and improving employee engagement.

Brand assets include logos, colors, slogans & your company name. Distinct brand assets give your brand an advantage over the competition.

Informative advertising examples from Miller Lite, FDA & the Surfrider Foundation use facts to educate & persuade audiences to take action.

Green marketing is a promotion strategy that focuses on a company’s eco-friendly initiatives. Increase sales and attract new customers with sustainability.

Technical marketing focuses on the technical features of products or services, which helps businesses engage tech-savvy consumers.

Advanced marketing strategies help your company stand out among competitors. See advanced marketing strategy examples from Netflix, Geico & Chick-fil-A.

The four top logical fallacies in advertising include the bandwagon, the appeal to authority, the false dilemma, and the red herring.