Top Design Firms Blog

Crafting a design strategy requires you to assume a big-picture, tactical perspective. This guide will help you apply your mission to your work.

Businesses use experimental typography for graphic design and branding. Learn how 3 companies incorporated experimental typography into their branding.

Process books display your strategy and solutions when tackling a design challenge. When building your process book, follow 4 steps.

A graphic design mission statement is a summary of your goals & purpose as a designer or agency. Learn how to create a graphic design missions statement.

The difference between graphic design and illustration is graphic uses imagery to communicate an idea, while illustration uses creative storytelling.

To test a logo, you must ask your team and audience critical questions. This guide will ensure you know what to ask to commit to the right logo.

Emblem logos showcase typography inside a brand symbol. Emblem logos are good for companies aiming for a traditional, stable brand identity.

It's difficult to figure out how to choose a logo. These 4 tips will help you choose a logo that will make your business stand out.

A digital logo is optimized to perform best in an online environment. These 5 digital logos can serve as inspiration to companies looking to adopt one.

A brand mark is an identifier of a company's products or services. It's also used as a symbol to represent the company itself.