Top Design Firms Blog

An awareness campaign allows businesses to promote understanding or educate on specific issues or causes related to their brand.

Global branding is marketing a product or service in multiple countries using similar branding and marketing strategies.

Internal branding strategies play a crucial role in driving business success and improving employee engagement.

Brand familiarity is the time it takes a consumer to process information about a brand and connect it to the business.

Brand insights help businesses understand how their companies fit in their marketplace and meet consumer needs.

A brand evolution entails small changes to a company's logo or messaging – not a full rebrand. See brand evolution examples from Pepsi, Starbucks & Vogue.

An RFP for marketing services is a formal request to marketing agencies for bids on an upcoming project. RFPs help companies hire the right agency.

Technical marketing focuses on the technical features of products or services, which helps businesses engage tech-savvy consumers.

Green marketing is promoting environmentally friendly products. Discover how green marketing works & examples from Patagonia, Native, The Body Shop.

Advanced marketing strategies help your company stand out among competitors. See advanced marketing strategy examples from Netflix, Geico & Chick-fil-A.