Brand insights help businesses understand how their companies fit in their marketplace and meet consumer needs.
Read moreA brand evolution entails small changes to a company's logo or messaging – not a full rebrand. See brand evolution examples from Pepsi, Starbucks & Vogue.
Read moreInternal branding strategies play a crucial role in driving business success and improving employee engagement.
Read moreBrand assets include logos, colors, slogans & your company name. Distinct brand assets give your brand an advantage over the competition.
Read moreInformative advertising examples from Miller Lite, FDA & the Surfrider Foundation use facts to educate & persuade audiences to take action.
Read moreThe four top logical fallacies in advertising include the bandwagon, the appeal to authority, the false dilemma, and the red herring.
Read moreBrand communication is how companies communicate their brand & introduce themselves to customers. Effective brand communication creates a relationship.
Read moreGlobal branding is marketing a product or service in multiple countries using similar branding and marketing strategies.
Read moreAn awareness campaign allows businesses to promote understanding or educate on specific issues or causes related to their brand.
Read moreBrand familiarity is the time it takes a consumer to process information about a brand and connect it to the business.
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