Top Design Firms - Advertising & Creative Blog

Brand insights help businesses understand how their companies fit in their marketplace and meet consumer needs.

A brand evolution entails small changes to a company's logo or messaging – not a full rebrand. See brand evolution examples from Pepsi, Starbucks & Vogue.

Internal branding strategies play a crucial role in driving business success and improving employee engagement.

Brand assets include logos, colors, slogans & your company name. Distinct brand assets give your brand an advantage over the competition.

Informative advertising examples from Miller Lite, FDA & the Surfrider Foundation use facts to educate & persuade audiences to take action.

The four top logical fallacies in advertising include the bandwagon, the appeal to authority, the false dilemma, and the red herring.

Brand communication is how companies communicate their brand & introduce themselves to customers. Effective brand communication creates a relationship.

Global branding is marketing a product or service in multiple countries using similar branding and marketing strategies.

An awareness campaign allows businesses to promote understanding or educate on specific issues or causes related to their brand.

Brand familiarity is the time it takes a consumer to process information about a brand and connect it to the business.